This piece was HUGE! Literally. About the same size as a newspaper on similar stock, this brochure aspired to be larger than life...just like the TITAN - which promised to revolutionize the truck market! Inside the larger "magazine", there was a smaller book on coated stock stitched in that gave the viewer ALL the bold features and details!

To keep Nissan's Z at the forefront of the sports car market, they asked us for something special in its brochure and this delivered. First of all, it came in a silver branded package and was saddlestitch-bound in the shape of a "Z"! That created two books in one - the first section presented a pictorial section dedicated to the image, style and impression a Z gives while the other "book" showed off all the reasons why a Z is so special!

This was so challenging and so fun! The expectation was to have every brochure cover follow the monochromatic color scheme for each model from the new ad campaign but use real locations! It took the brilliant photographer Jeff Ludes to deliver that very thing!