This was a standout piece at the Auto Show! And not just because it was all red either! When pulled out of its see-through cellophane envelope, the words "REV UP YOUR LIFE" jumped off the cover as the only white words in the red Introduction! The accordian-fold unfolding revealed the much-anticipated ALL-New Lancer to an eager audience in just the right way! Affordable style with just the right amount of zip and fun!
We were asked to elevate the brand and create brochures that would call attention to how thoughtfully-designed their cars are and to showcase the brand as a forward-thinking company! We came with several great ideas, but this one won out!
This Auto Show piece celebrated the open-top thrills of the Eclipse Spyder. This execution used the 19 seconds that it takes for the top to mechanically drop to reveal more than just the interior! It was all about styling and performance too! Even the sticker that closed the cover was a replica of the "open" button in the car and, when opened, the flap revealed the top completely off from overhead. Cool. Co-design credit: Wil Conerly
This was a standout piece at the Auto Show! And not just because it was all red either! When pulled out of its see-through cellophane envelope, the words "REV UP YOUR LIFE" jumped off the cover as the only white words in the red Introduction! The accordian-fold unfolding revealed the much-anticipated ALL-New Lancer to an eager audience in just the right way! Affordable style with just the right amount of zip and fun!